Vuforia refers to an SDK development kit for mobile devices that enables you to create applications that feature augmented real-world environments and elements. In other words, the platform is designed to recognize and track multiple targets images (print media) as well as 3D objects, in real-time. The job of the developers is to position and orient this type of virtual objects in relation to real world images.
It is important to note that Vuforia comes with an extensive tracking capabilities and hence, developers can use it with image targets, multi-targets, frame markers, text recognition. Moreover, the platform comes with advanced technologies that enable you to scan physical or intricately rigid objects.
A further noteworthy technology embedded in Vuforia is Smart Terrain, an app that allows you to reconstruct entire real environments as a 3D mesh. Since it enables you to duplicate intricate groups of objects to the very detail, the opens up a whole world of possibilities for realistic product visualization experiences.
In fact, over the past few years, there have been talks about the development of a new school of games that enable you to interact with physical objects and surface as you normally do in the real world.
Since the programming environment is designed to support the new eye-wear technology, developers can now come up with more immersive and authentic experiences that are based on both virtual and augmented reality.
The mix has a lot of potential and promises some exciting apps in the near future, such as being able to explore the outside of products in augmented reality and live the experience in virtual reality.